• THE WORK
  • THE PATH
  • THE MIND
  • THE RESUMÉ
creative writer

ryan eubanks | creative writer

  • THE WORK
  • THE PATH
  • THE MIND
  • THE RESUMÉ

KAISER PERMANENTE: Find Your Words

Brief: Find real stories of individuals overcoming obstacles in order to “Rise & Thrive”.

Execution: During research, we noticed there was a major circumstance that needed discussing: mental health. With that comes endless accounts where people have risen above their illness to inspire others to open up and do the same.

Instinctually we felt so strongly this was the right direction, we presented one single script in the first creative review.

Enjoy the film and case study.

Role: Writer, from concept to execution

Team: w/ ACD Art Director Chris Whitehead

2017 Cannes Shortlist for Integrated Campaign

2017 Clio for Radio

 

PRESS:

Mashable

Highsnobiety

Huh Magazine

VIBE

Uproxx

Genius 

MTV

I Heart Radio

 

 

KAISER PERMANENTE: Interactive

Brief: Our ad needs to drive people somewhere to start a dialogue about mental health.

Execution: Asking site visitors to suddenly open up about depression is a lot to ask. Let’s have them visualize the power words can have towards someone living with depression by reciting the lyrics of our spoken-word ad.

Role: Writer, from concept to execution

Team: w/ ACD Art Director Chris Whitehead

Digital Production: Jam3

KAISER PERMANENTE: Mural Project 2.0

In year 2 of our mental health awareness campaign, we expand the ‘Words of Hope’ mural project to Colorado, a state whose teen suicide rate is among the highest in the country.

Instead of encouraging people to talk, we asked them to watch and listen, to the support that surrounded them.

The amazing artists who opened up about their own personal stories surrounding mental illness.

@patmilbery

@jasontgraves

@mikefudgeart

Role: Writer, from concept to execution

Team: w/ ACD Art Director Chris Whitehead & @brandedarts

 

 

COVERED CALIFORNIA

Brief: People don’t think they need health insurance.

Execution: The peace of mind that comes with health insurance isn’t about getting well, it’s about staying well, so you can be there for all of life’s moments. 

Role: Writer, from concept to execution

Team:

CD: Mike Rushing, Vanessa Witter

AD: Jennifer Lindberg

ENERGY UPGRADE CALIFORNIA

Brief: Let’s show Californians that saving energy doesn’t have to be a daunting task.

Execution: It’s so easy that the one soul baring witness to wasteful habits doesn’t have to get down from his flag to educate you.

Role: Writer, from concept to execution

Team: w/ ACD Art Director Chris Whitehead

PLAYSTATION

The console that controls you. In Thai, of all languages.

With: 

CoCW: Michael Barbano

AD: Haas Carter & Ingrid Sibley

DIR: Brenden Savi

2014 Center Ring Award: Bronze

UBER

No one wants a taxi when their ride can be tailored.

AD: Dan Rosenberg

2015 Atlanta Addy Award: Silver

2014 Center Ring Award: Merit

CONVERSE

Let's show women there's power in exploring the confident side of sexy.

AD: Haas Carter

 

 

DYSON

These machines are so badass, they take the concept of clean to a whole new level.

AD: Paul Domingo

2014 Center Ring Award: Merit

FILSON

A 117-year-old outerwear company knows a thing or two about durability.

AD: Ryan Eubanks

AIAIAI

Headphone brands as of late are louder than the music. But music is quite personal. It's all in the name.

AD: Haas Carter

VOLVO: Don't Text the Driver

Parents need a simple function to employ as their teens begin driving for the first time. We took 'Don't Text and Drive' and flipped it. The responsibility's in the hands of the person on the other end of the phone.

AD: Adam Danielson

KAISER PERMANENTE: Find Your Words

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KAISER PERMANENTE: Interactive

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KAISER PERMANENTE: Mural Project 2.0

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COVERED CALIFORNIA

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ENERGY UPGRADE CALIFORNIA

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PLAYSTATION

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UBER

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CONVERSE

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DYSON

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FILSON

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AIAIAI

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VOLVO: Don't Text the Driver

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