Brief: Kaiser Permanente wanted to show how inclusive healthcare is.
Execution: Let’s show that healthcare is for everybody. That means every…body. No matter your physique, your interests or lifestyle choices, it’s available to keep you whole, so you can thrive your way.
Role: Writer, concept to execution
Team: w/ Senior Art Director Jodi Duncan
Brief: Kaiser Permanente wanted to shine a light on the misconception that life’s achievements are reserved for the youth.
Execution: We showed we’re pro-aging by reminiscing on some key individuals and the amazing feats they accomplished in their golden years.
Role: Writer, from concept to execution
Team: w/ Senior Art Director Jodi Duncan
Brief: Find real stories of individuals who overcame life’s obstacles in order to “Rise & Thrive”.
Execution: While digging for inspo, we saw there was a gapping hole within health care conversations: mental health. And in terms of the real stories ask, one rising superstar by the name of Kendrick Lamar had been openly discussing his all along. But no one was listening between the lines. So we turned a radio hit single into a spoken word PSA that hit close to home for everyone.
Role: Author, from conception to execution
Team: w/ ACD Art Director Chris Whitehead
2017 Cannes Shortlist for Integrated Campaign
2017 Clio for Radio
PRESS:
Brief: Our ad needs to drive people somewhere to start a dialogue about mental health.
Execution: Asking site visitors to suddenly open up about depression is a lot to ask. Let’s have them visualize the power words can have towards someone living with depression by reciting the lyrics of our spoken-word ad.
Role: Writer, from concept to execution
Team: w/ ACD Art Director Chris Whitehead
Digital Production: Jam3
In year 2 of our mental health awareness campaign, we expand the ‘Words of Hope’ mural project to Colorado, a state whose teen suicide rate is among the highest in the country.
Instead of encouraging people to talk, we asked them to watch and listen, to the support that surrounded them.
The amazing artists who opened up about their own personal stories surrounding mental illness.
@patmilbery
@jasontgraves
@mikefudgeart
Role: Writer, from concept to execution
Team: w/ ACD Art Director Chris Whitehead & @brandedarts
Brief: How can we show just how integrated Kaiser Permanente’s system is?
Execution: How about doors.
Role: Writer, from concept to execution
Team: w/ Senior Art Director Jodi Duncan
Brief: People don’t think they need health insurance.
Execution: The peace of mind that comes with health insurance isn’t about getting well, it’s about staying well, so you can be there for all of life’s moments.
Role: Writer, from concept to execution
Team:
CD: Mike Rushing, Vanessa Witter
AD: Jennifer Lindberg
The console that controls you. In Thai, of all languages.
With:
CoCW: Michael Barbano
AD: Haas Carter & Ingrid Sibley
DIR: Brenden Savi
2014 Center Ring Award: Bronze
No one wants a taxi when their ride can be tailored.
AD: Dan Rosenberg
2015 Atlanta Addy Award: Silver
2014 Center Ring Award: Merit
Let's show women there's power in exploring the confident side of sexy.
AD: Haas Carter
These machines are beyond design meets function, they take the concept of clean to a whole new level. Pays homage to the classic Porsche print ads of the 90s.
AD: Paul Domingo
2014 Center Ring Award: Merit
A 117-year-old outerwear company knows a thing or two about durability.
AD: Ryan Eubanks
Headphone brands as of late are louder than the music. But music is quite personal. It's all in the name.
AD: Haas Carter
Parents need a simple function to employ as their teens begin driving for the first time. We took 'Don't Text and Drive' and flipped it. The responsibility's in the hands of the person on the other end of the phone.
AD: Adam Danielson
