Brief: Find real stories of individuals overcoming obstacles in order to “Rise & Thrive”.
Execution: During research, we noticed there was a major circumstance that needed discussing: mental health. With that comes endless accounts where people have risen above their illness to inspire others to open up and do the same.
Instinctually we felt so strongly this was the right direction, we presented one single script in the first creative review.
Enjoy the film and case study.
Role: Writer, from concept to execution
Team: w/ ACD Art Director Chris Whitehead
2017 Cannes Shortlist for Integrated Campaign
2017 Clio for Radio
PRESS:
Brief: Our ad needs to drive people somewhere to start a dialogue about mental health.
Execution: Asking site visitors to suddenly open up about depression is a lot to ask. Let’s have them visualize the power words can have towards someone living with depression by reciting the lyrics of our spoken-word ad.
Role: Writer, from concept to execution
Team: w/ ACD Art Director Chris Whitehead
Digital Production: Jam3
In year 2 of our mental health awareness campaign, we expand the ‘Words of Hope’ mural project to Colorado, a state whose teen suicide rate is among the highest in the country.
Instead of encouraging people to talk, we asked them to watch and listen, to the support that surrounded them.
The amazing artists who opened up about their own personal stories surrounding mental illness.
@patmilbery
@jasontgraves
@mikefudgeart
Role: Writer, from concept to execution
Team: w/ ACD Art Director Chris Whitehead & @brandedarts
Brief: People don’t think they need health insurance.
Execution: The peace of mind that comes with health insurance isn’t about getting well, it’s about staying well, so you can be there for all of life’s moments.
Role: Writer, from concept to execution
Team:
CD: Mike Rushing, Vanessa Witter
AD: Jennifer Lindberg
Brief: Let’s show Californians that saving energy doesn’t have to be a daunting task.
Execution: It’s so easy that the one soul baring witness to wasteful habits doesn’t have to get down from his flag to educate you.
Role: Writer, from concept to execution
Team: w/ ACD Art Director Chris Whitehead
No one wants a taxi when their ride can be tailored.
AD: Dan Rosenberg
2015 Atlanta Addy Award: Silver
2014 Center Ring Award: Merit
Let's show women there's power in exploring the confident side of sexy.
AD: Haas Carter
These machines are so badass, they take the concept of clean to a whole new level.
AD: Paul Domingo
2014 Center Ring Award: Merit
A 117-year-old outerwear company knows a thing or two about durability.
AD: Ryan Eubanks
Headphone brands as of late are louder than the music. But music is quite personal. It's all in the name.
AD: Haas Carter
Parents need a simple function to employ as their teens begin driving for the first time. We took 'Don't Text and Drive' and flipped it. The responsibility's in the hands of the person on the other end of the phone.
AD: Adam Danielson
The console that controls you. In Thai, of all languages.
With:
CoCW: Michael Barbano
AD: Haas Carter & Ingrid Sibley
DIR: Brenden Savi
2014 Center Ring Award: Bronze
