On April 13th, the beginning of Cancer Week and the MLB season, the campaign kicks off. Our microsite hosts a live petition to help ban chewing tobacco from Major League stadiums.
YouTube videos. (also viewable on the site)
Fans are encouraged to send bubble pics to show their support.
On May 31st, World No Tobacco Day, MLB ballparks are branded with Big League Chew to be handed out at gate entry, at concessions, and in dugouts.