Brief: Find real stories of individuals who overcame life’s obstacles in order to “Rise & Thrive”.
Execution: While digging for inspo, we saw there was a gapping hole within health care conversations: mental health. And in terms of the real stories ask, one rising superstar by the name of Kendrick Lamar had been openly discussing his all along. But no one was listening between the lines. So we turned a radio hit single into a spoken word PSA that hit close to home for everyone.
Role: Author, from conception to execution
Team: w/ ACD Art Director Chris Whitehead
2017 Cannes Shortlist for Integrated Campaign
2017 Clio for Radio