Brief: Find real stories of individuals overcoming obstacles in order to “Rise & Thrive”.
Execution: During research, we noticed there was a major circumstance that needed discussing: mental health. With that comes endless accounts where people have risen above their illness to inspire others to open up and do the same.
Instinctually we felt so strongly this was the right direction, we presented one single script in the first creative review.
Enjoy the film and case study.
Role: Writer, from concept to execution
Team: w/ ACD Art Director Chris Whitehead
2017 Cannes Shortlist for Integrated Campaign
2017 Clio for Radio