Visual merchandising is communicating, but you have to develop your own dialect.
This sums of my 13 years leading up to advertising. A career spent using colors, textures and purposes of athletic apparel to tell stories. Call it performance art. I calibrated this method of motivating behaviors until it became a system. And I enjoyed every minute of it.
At a point I was desperate to create something new. So, when an employee randomly mentioned a place called The Creative Circus, my first question was simple: “what the hell is copywriting?”.
From what I could tell, its meaning (yet again) was entirely up to me. But what attracted me most was it seemed to be a way to finally apply all the curiosities I’d been hoarding. I immediately left a very secure job, returned to school and began my next chapter – at 29.
Now I engage, express and motivate through words. Incidentally, my favorite being one I never actually use in copy: perspective. We all have it but now I’m valued for mine and can use it to inspire someone else’s.
Copywriting is communicating, but you have to have experiences to develop it well.
Currently partnered with ACD Chris Whitehead, leading the Mental Health campaign and experiential briefs.